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Work Samples
(Digital X Print X Podcast)

 

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Bedsure Luxury Blanket Campaign Product Pitch + Weekly Wine & Home Emails
Fall 2021 - PRINT/WRITING
Nike Communications Inc.

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 CSR: 'Not So Pretty' Documentary Research
Spring 2021 - Print/Research
WarnerMedia

Press Clippings
Spring 2021 - Digital/Photoshop
Nike Comms Inc.

American University Career Center
Spring 2021 - Digital/Consulting/Peer Advising

ANCOR & 'Fit For Us' Client Pitches 
Summer 2021 - PRINT/WRITING
BerlinRosen

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 Pride Month 'DYK' Twitter Thread
Spring 2021 - Digital/Writing
Information Tech Industry Council

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 Pride Month Blog Feature
Spring 2021 - Writing
Information Tech Industry Council

Solana Beauty
Spring 2020 - Content Design/Brand Mockup
Orginal Concept Design by Cydney Knotts

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 Tech Internship Digital Work
Spring 2021 - Digital/Writing/Content Design
Information Tech Industry Council

Download On Tech
Spring 2021 - Podcasts
Information Technology Industry Council
(Podcast scripts & episode concepts designed by Cydney Kno
tts in partnership with ITI)

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Other Projects I've Consulted On:

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MTV Social Impact
2023 Heritage Month Celebrations  - Original Playlist Curation
Highlighting the power of music in amplifying diverse voices, I curated unique playlists for MTV's Diversity Month celebrations. These celebrations included a myriad of cultural milestones like Black History Month, Women's History Month, Arab American Heritage Month, and Asian American Heritage Month. By leveraging my deep understanding of global music trends and my commitment to fostering inclusivity, an increase in participation was especially seen among young, diverse music enthusiasts, further emphasizing the importance of cultural representation in media. 
(Brief Social media recap below)

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Mental Health Action Day 2023
Partnership & Influencer Collaborations
Leveraging strong strategic acumen, I played a key role in securing and coordinating pivotal partnerships for Mental Health Action Day. This initiative saw me working alongside esteemed organizations, prominent brands, and renowned personalities like the Office of VP Kamala Harris, Paramount+, Simon & Schuster, and many others (including Tiktokers Stacy Thiru, Shelby Sacco, and Recider.  My efforts in these collaborations not only amplified the event's reach but also demonstrated the power of collective action in advancing mental well-being conversation.
(Brief Social media recap below)

MTV x JUV x TikTok

 
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@Recider

@shelbysacco5

@stacythiru

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MTV MHIH Phase 2:
2023 A.S.K Campaign Landscaping & Launch  - Campaign Strategy & Development
From October 2022 to September 2023, I played a crucial role in the development and landscaping of "A.S.K" a new MTV mental health campaign, and collaborative partnership with Active Minds. This innovative campaign, built around the 'Stop, Drop, and Roll' methodology and the newly developed 'Ask, Support, Know' acronym, aims to equip young adults with tools for providing emotional support to peers facing mental health challenges. Highlighted on the Fall 2023 U.S. Surgeon General’s 'Made to Connect' tour and at the 2023 MTV VMA Block Party, where a life-size friendship bracelet totem symbolized the essence of mental support, the campaign also gained significant media attention, including a feature on 'Good Morning America'. This initiative not only heightens mental health awareness among young adults but also underscores the impact of collaborative efforts in driving social change, embodying the campaign's core message: the best way to help is to A.S.K.
(Brief photo
 recap below)

© 2022 by Cydney Knotts.

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